About This Project
Summary
Spotify’s Heart & Soul, Mental Health for Creators is a global initiative offering creators access to mental health support, self-care tools, and space to reflect on the emotional side of creative life. In partnership with leading nonprofits, we provide therapy access, wellness activations at events, resource hubs, and storytelling that normalizes mental health. Our strategy: meet creators where they are—during the creative process, online, and on-platform—embedding care into the work itself.
Goals & Objectives
To address the urgent mental health crisis among creators by reducing stigma, providing direct support through therapy and wellness activations, and using Spotify’s scale to raise awareness. Our goal is to make mental health care a baseline part of creative life, not a bonus.
Results & Impact
Thus far in 2025, Heart & Soul has supported nearly 1,000 creators through direct interaction, launched the first global mental health resource hub for artists, prepared to award grants to writers via the Spotify x JED Impact Award, and partnered with nonprofits to deliver on-site care to creators.
JOIN THE NEWSLETTER