About This Project
Summary
Studio Mosaic designed the brand and content infrastructure for HRC’s American Dreams Tour (americandreamshrc.org), including a launch video featured on Morning Joe. The campaign traveled to red and purple states to uplift LGBTQ+ resilience, reclaim Americana, and spark community-driven storytelling through HRC Foundation’s Voices for Equality trainings.
Goals & Objectives
To build a unified visual identity and content framework that mobilizes LGBTQ+ people and allies in red and suburban communities. Goals included amplifying local stories, countering disinformation, driving narrative change, and training one million Voices for Equality participants.
Results & Impact
The American Dreams Tour was featured on Morning Joe and received coverage in The Advocate. The launch video debuted nationally, story-driven events engaged audiences in key battleground regions, and HRC’s narrative system empowered community storytelling across multiple platforms.
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