About This Project
Summary
At a time when many nonprofits are forced to shy away from the spotlight, we doubled down on our commitment to Make Good Famous as we announced our 5th cohort of Elevate Prize winners. By partnering with the viral @dudettewithsign on their first nonprofit project, taking over the The Cube billboard in Times Square, being the first nonprofit to tap into the oversized trend and more, we occupied spaces typically reserved for brands with a clear message: Changemakers Should Be Front Page News.
Goals & Objectives
Our goals were twofold: A) Raise the visibility of our 10 new Elevate Prize winners by placing them (and their impact) in unexpected, culturally-relevant places; B) Show the world that impact isn’t a side story—it's a headline. At a time when negative headlines dominate, we can still recognize GOOD
Results & Impact
1,000,000+ impressions, 60k+ social engagements, 40k+ unique people engaged. Not only did we introduce our winners to new audiences, but our message resonated. We built the headlines that our changemakers deserve and brought creativity to social impact—proving that audiences want (& need) hope.
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