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American Pride Rises: 2025 College Tour

The Soze Agency
American Pride Rises: 2025 College Tour by The Soze Agency

credits

Title
  • American Pride Rises: 2025 College Tour
Entrant
  • The Soze Agency

About This Project

Summary

Launched in March 2025, the American Pride Rises Tour engaged college communities to resist anti-DEI legislation, defend faculty initiatives, and foster collaboration among student affinity groups. Through a pop up experience produced in partnership with student producers on each campus, SOZE produced an interactive, participatory installation designed to spark dialogue, foster community, and drive action.

Goals & Objectives

At each campus, students and faculty were invited to reflect on the prompt: “What does it look like to defend your dreams?” ultimately to gather student support and petition signatures to protect DEI programs at their schools.

Results & Impact

This tour traveled across three states, engaged hundreds of students per campus through activations, and collected nearly 5,000 petition signatures to protect DEI programs. We spent over 40% of our budget with BIPOC-owned and women-owned businesses.

the team

Jackie Palmer
  • Managing Director, Client Accounts and Experiential
  • SOZE
Gaspar Guerra
  • Creative Director
  • SOZE
Raven Dorsey
  • Associate Director, Experiential
  • SOZE
Pablo Méndez
  • Art Director, Creative
  • SOZE
Lucila Conen
  • Senior Designer, Creative
  • SOZE
Alicia Jimenez
  • Senior Manager, Client Accounts
  • SOZE
Marissa Brown
  • Senior Manager, Client Accounts
  • SOZE
Jordan Nixon
  • Senior Producer, Experiential
  • SOZE
Yolanda Williams
  • Senior Producer, Experiential
  • SOZE
Mariah Summers
  • Senior Production Manager, Experiential
  • SOZE