Seattle's Union Gospel Mission, Catalyst 2024 Immersive Experience: “Visible”
The Thomas Collective (Agency for Client submitted) PROJECT
About This Project
Summary
Each year, the Mission hosts a Gala to raise money to address Seattle's homeless crisis. During cocktail hour, donors were invited to walk through an immersive art gallery designed to personalize the issue of homelessness. The experience allowed guests to step into the world of formerly homeless individuals whose lives have been transformed through the Mission. Each installation showcased a powerful Catalyst Moment—a pivotal point in the graduate’s journey from feeling invisible to visible.
Goals & Objectives
The goals for this year’s event were to acquire 45 new portfolio donors (gifts of $1,000 or more) and raise $1 million. The objective of “Visible” was to captivate the attendees' attention and pull on their heartstrings, encouraging them to donate more.
Results & Impact
Catalyst 2024 raised $1.3 million to address the city's homelessness crisis, an increase of nearly 20% from 2023’s Catalyst event. Past attendees praised the event, calling the immersive experience the most impactful yet.
JOIN THE NEWSLETTER