About This Project
Summary
the giving effect is Cone Health Philanthropy’s award-winning annual report — a magazine-style publication that blends storytelling, human-centered photography, and elegant design to rally support. More than a data report, it tells the story of a community deciding what it stands for. It connects with donors emotionally and intellectually, showing the ripple effect of giving. Now in its fifth edition, it’s a year-round engagement tool and a call to action: We will be the ones.
Goals & Objectives
Transform a required report into a compelling donor engagement tool that builds trust, showcases impact, drives fundraising, and deepens community connection. Establish a storytelling format that honors donor generosity while rallying new and existing supporters to advance health equity.
Results & Impact
the giving effect raises community awareness around health equity, prevention, and well-being. Used year-round by fundraisers, it inspires a culture of giving, deepens understanding of why support matters, and helped Cone Health exceed its $35M goal 2.5 years early through powerful storytelling.
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