About This Project
Summary
Impact reports are often lengthy documents that fail to connect and engage with donors and other key stakeholders. People read about beneficiaries…our 2024 impact report brings these stories and pages to life! We flipped the traditional impact report model on its head, making it visual and accessible to all. Donors hear directly from the communities they are helping to transform and see their impact through a series of short videos.
Goals & Objectives
We believe that stories can shift hearts and minds where data alone cannot. Our goal was for supporters to experience their impact and to create a genuine connection and deeper commitment with grantees.
Results & Impact
Our video impact report was viewed more than 300,000 times, with 8,600 people actively engaging with it. This approach not only deepened connection but made our mission clearer among our community.
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