About This Project
Summary
CDC says Hispanics drink less water vs. non-Hispanics. Hydration awareness and education improves water consumption. Univision Foundation com draws on the voice of Lantinx mothers and a sense of culture in National Hydration Day. We partnered with Niagara Cares and Univision Street Teams and hit the pavement to arm consumers with ice cold water bottles, sun-protective caps, and fun/cheeky t-shirts that played to the mission-inspired ask: ¿Ya bebiste agua? Backed by a multimedia campaign.
Goals & Objectives
The partnership created transformational community impact to educate on hydration best practices; encourage regular water intake through social media and community outreach. We distributed free, sharable assets like Sexy Waters, a hydration horoscope and an hourly guide.
Results & Impact
On day 1 of the 3-day campaign, we reached over 1.2M engagement and surpassed 2.5M on day 2. To keep the message credible & culturally relevant, an expert-led segment on national radio reached 2,113,142 active sessions. Street activations gave away water and goodies in Phoenix & Dallas.
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