About This Project
Summary
This launch introduces Kiehl's discoloration treatment with 0.5% Melasyl and SPF 30, designed to visibly reduce dark spots and unify skin tone. Leveraging a bold visual mnemonic—a bear and purple splash—we aim to spark global awareness of hyperpigmentation’s impact across all skin tones. The campaign reinforces Kiehl’s commitment to inclusivity, celebrating diverse communities and promoting equal representation in skincare.
Goals & Objectives
The campaign aimed to boost inclusive brand sentiment among Gen-Z BIPOC, increase engagement and interaction, generate product awareness through sample redemptions and spark creator duets.
Results & Impact
The campaign drove a +25% lift in inclusive sentiment, surpassed 2M video views, generated 18K+ #GetEven UGC posts, reached 12K sample redemptions, achieved a 32% click-through rate, secured top-tier media coverage, and activated high-performing creator duets.
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