About This Project
Summary
To honor moms most impacted by the water crisis, who give their all every day to ensure their children are healthy and safe, Water.org launched a fully integrated Mother’s Day campaign celebrating the women we serve and the donors who help them access the resources they need to thrive. It highlighted how safe water empowers moms to protect their families and build bright futures, featuring their stories across email, social, mail, and a landing page.
Goals & Objectives
1) Deepen donor awareness of how the water crisis impacts women. 2) Engage new donors and exceed digital benchmarks through emotionally resonant, multi-channel storytelling. 3) Inspire timely giving through a $30K Mother’s Day match and calls to action.
Results & Impact
Social content exceeded benchmarks across all platforms. Email revenue rose 69% YoY. The campaign welcomed 127 new donors, reinforced loyalty by celebrating supporters as changemakers, and raised $69.5K—including $26K from direct mail.
JOIN THE NEWSLETTER