About This Project
Summary
In a volatile political moment for IVF, we launched an advocacy-led campaign with CCRM Fertility, the world’s leading clinic. We activated 23 medical experts, shared real family stories, and made noise at the 2024 State of the Union. With Erin and Sara Foster, we co-created the “IVF, Baby” tee to fundraise for RESOLVE. The result: national headlines, public support, and cultural momentum that made IVF impossible to ignore.
Goals & Objectives
Turn reproductive care into a cultural cause by combining medical credibility, real IVF stories, and celebrity advocacy. The goal: cut through political noise, build empathy, and drive action to protect fertility access through media, culture, and lived experience.
Results & Impact
The campaign earned 750M+ impressions, sold out the “IVF, Baby” tee, and drove double-digit lifts in awareness. Social buzz turned IVF families into advocates. Most impactfully, media shifted from fear to progress–making IVF not just a treatment, but a cause.
JOIN THE NEWSLETTER