About This Project
Summary
Metro Rewind is an interactive digital experience designed to reconnect the Washington Metro community by turning individual ridership data into joyful, shareable stories. Using individual trip history, a rider could see their personal journeys, including total trips, top stations, and environmental benefits. Available to all—from occasional riders to the top 1%—Metro Rewind was created to foster community pride, strengthen trust, and position Metro as a vital part of daily life across the DMV.
Goals & Objectives
Create community, boost ridership, and underscore Metro as a vital thread in the fabric of the DMV.
Results & Impact
Metro Rewind garnered over 7.4M media impressions and 147K visits, with 34K+ social shares on launch day. It sparked local media buzz and trended across platforms, reminding the DMV community that riding Metro is not just transit—it’s a shared experience that defines the rhythm of the region.
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