Meet Elizabeth Nielsen, SVP, Digital and Direct Marketing, Feeding America

Judge Spotlight

Meet Elizabeth Nielsen, SVP, Digital and Direct Marketing, Feeding America

Elizabeth Nielsen has been raising awareness, driving engagement, and raising funds for nonprofit organizations for more than 20 years. Learn more about her and her inspiring work in our newest feature.

For those who don’t know you, tell us a little about your background.

For more than 20 years, I’ve been raising awareness, driving engagement, and raising funds for nonprofit organizations. As SVP, Digital & Direct Marketing at Feeding America, I oversee the mass market fundraising program, as well as the organization’s digital strategy and experience. I joined Feeding America in 2008, and am so proud of the work my team has accomplished since then to consistently deliver accelerated program growth and innovation for more than a decade.

What are you most looking forward to about reviewing Anthem Awards entries?

I can’t wait to be inspired by the amazing purpose & mission-driven work happening around the globe. While sometimes the local, national and worldwide news can be disheartening – there is always ample reason to be hopeful because there are so many people and organizations doing so much good. I am excited to recognize and celebrate that goodness.

What does it take for a project or campaign to cause real-world change?

I can only dream about having that magic formula to make every campaign result in real-world change! That said, there are some essentials that are part of all good campaigns – understanding your audience, their motivators and barriers paired with a compelling creative idea that captures attention and drive action.

How does your work at Feeding America support your mission?

At Feeding America, we put people facing hunger at the center of all of our work. I specifically support our mission — to advance change in America, ensuring equitable access to nutritious food for all — by connecting people in need to ways to access food assistance and enabling connections to food benefits enrollment online. Additionally, my team develops content to engage and inspire individuals to join the fight against hunger, and raises funds from hundreds of thousands of individuals across the country who believe no one in the US should go hungry.

Bonus: What’s your favorite purpose-driven project or mission-driven campaign right now, and why?

I’d be remiss if I didn’t say Hunger Action Month! In September, Feeding America launches an annual campaign dedicated to driving awareness and inspiring action to help end hunger in America, both at a national scale and on the ground in local communities. You can learn more at FeedingAmerica.org/HungerActionMonth

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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