The 4th Annual Anthem Awards Early Entry Deadline is May 24!

Features

Judge Spotlight

Meet Heather McGeory Global Lead Climate & Sustainability, APCO Worldwide

Heather McGeory has been working on climate change issues with business, governments, foundations, non-profits and multilateral institutions for the last 20 years. Learn more about her and her inspiring work in our latest feature.

For those who don’t know you, tell us a little about your background.

For the last 20 years, I have worked on climate change issues with business, governments, foundations, non-profits and multilateral institutions through the enablers of communications, campaigns, finance, policy and philanthropy. My first job out of college was working as a lab assistant at NASA; farming millet and sorghum crops in the Biosphere 2 Center to measure the effects of increased atmospheric CO2 on food crops.

What are you most looking forward to about reviewing Anthem Awards entries?

I am most looking forward to learning about the innovative new work that is already changing the world. It’s wonderful that these awards are just starting; highlighting and focusing on new leaders and new projects.

What does it take for a project or campaign to cause real-world change?

Sometimes we think that a project or campaign “suddenly” pops-up in an issue area. What we don’t often think about or know about are the months or years of work that went into the success of that project!

How does your work at APCO Worldwide support your mission?

Getting the world to Net Zero by 2050 or sooner and keeping global temperature rise limited at 1.5 degrees celsius is my mission – personally and professionally. It is my absolute focus. At APCO Impact, we work at the intersection of business, NGOs, governments and philanthropy so we are able to draw connections across who, what and how entities are activating in climate change through their ESG approach and integrating climate risk. We work with partners at the highest level of ambition on climate in every sector.

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

Forage art party dreamcatcher, letterpress drinking vinegar la croix pop-up four loko meh photo booth food truck poutine green juice. Poke umami deep v actually listicle art party blog trust fund air plant 8-bit subway tile intelligentsia. Distillery mumblecore beard la croix man bun biodiesel. Cliche VHS hashtag butcher swag disrupt. Intelligentsia sriracha chicharrones messenger bag meh vegan. Enamel pin meh disrupt, paleo activated charcoal intelligentsia ramps live-edge pinterest narwhal gentrify viral sartorial blog butcher.

NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

image description