Racing With Purpose

About This Project

Summary

As the Founding Partner of The Ocean Race’s Racing with Purpose sustainability program, 11th Hour Racing and The Ocean Race leveraged their global platform to inspire action for ocean conservation among diverse audiences, including the sailing community, the wider sports industry, businesses, host cities, governments, children, fans, and more. Initiatives encompass groundbreaking scientific research, educational programs, sustainable sporting practices, influential summits, and policy advocacy.

Goals & Objectives

The One Blue Voice campaign seeks to establish ocean rights. The Science Program collects key oceanic data like CO2 levels, water temperature, and microplastics. Ocean Live Park, Summits, and the Learning Program promote sustainability and inspire ocean conservation, leaving a legacy in host cities.

Results & Impact

The One Blue Voice immersive experience was adapted into 6 languages, attracting 120,000 visitors at 7 stopover cities. The campaign had 28,000 petition signatories, over 30,000 students visited Ocean Live Park, and teams deployed 14 drifter buoys, collecting over 4 million ocean data points.