Barbie Give Limitless Possibilities

About This Project

Summary

Through this film, we aim to highlight the power of igniting imagination, empathy, confidence and self-expression within the next generation, continuing Barbie’s mission to inspire the limitless potential in young girls.

Goals & Objectives

It’s a campaign that’s also even more inclusive than previous outings as it shows the doll being played with girls and boys, and features a diverse cast of kids from a range of backgrounds and kids with disabilities.

Results & Impact

This time around, there’s been a shift in the interpretation of what these ‘possibilities’ may be, as it shows how Barbie can help develop positive personal qualities and values, such as creativity, curiosity, confidence and kindness.