Acción contra el Hambre / Hackeamos el hambre

About This Project

Summary

Hackeamos el hambre” tells how he applies technological innovation in his social action projects in our country. The campaign uses the metaphor of a computer virus to illustrate the invisibility of hunger, similar to how a virus reveals problems in a system. In this way, it raises the question: Can technology act as an antivirus against food insecurity in our country?

Goals & Objectives

Acción contra el Hambre promotes access to technology through the distribution of devices, offers online employment and entrepreneurship programs and, above all, works on digital skills in all of them.

Results & Impact

30 impacts have been achieved in the media with an estimated advertising value of 140,368 €. More than 30 publications have been launched on social networks, adapted to the different formats of each channel. More than 44 million impressions have been reached.