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Heartware Stories: Hidden In Plain Sight

Ace Hardware PROJECT
Heartware Stories: Hidden In Plain Sight by Ace Hardware

credits

Title
  • Heartware Stories: Hidden In Plain Sight
Entrant
  • Ace Hardware

About This Project

Summary

In honor of Ace's 100th Anniversary in 2024 we dedicated five years to documenting 100 stories of helpful. In a mini-documentary series titles, "Heartware Stories" we found a story for every state from small family-run businesses across the country. In this Heartware Story we hear how Sandy, an employee at Sneade's Ace has turned the passing of her son into community outreach on accidental overdose.

Goals & Objectives

In a world consumed with bad news, we wanted to show that neighbors still help neighbors and no matter where you go there is a helpful place.Our goal was to document 100 stories, a story for every state by 2024. We have over 1.8 million views for the stories in our series.

Results & Impact

Heartware Stories has won a Shorty, Viddy and MARCOM award for best branded content. Starting July 2024 the content series will be in episode form on Apple TV, Google Play and ROKU.

the team

Kim Lefko
  • Chief Marketing Officer
  • Ace Hardware
Jeff Gooding
  • Corporate Vice President - Consumer Marketing
  • Ace Hardware
Samantha Hart
  • Creative Director
  • Ace Hardware
Allison Pecora
  • Creative Content Manager
  • Ace Hardware
David Millerd
  • Video Producer
  • Ace Hardware
XVP Studios
  • Production Team
Kim Lefko
  • Chief Marketing Officer
  • Ace Hardware
Jeff Gooding
  • Corporate Vice President - Consumer Marketing
  • Ace Hardware
Samantha Hart
  • Creative Director
  • Ace Hardware
Allison Pecora
  • Creative Content Manager
  • Ace Hardware
David Millerd
  • Video Producer
  • Ace Hardware
XVP Studios
  • Production Team