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#CODEUAVChallenge

Activision/Call of Duty Endowment PROJECT
#CODEUAVChallenge by Activision/Call of Duty Endowment

credits

Title
  • #CODEUAVChallenge
Entrant
  • Activision/Call of Duty Endowment

About This Project

Summary

The Call of Duty Endowment was founded to give back meaningfully to the real-life heroes that inspire the game Call of Duty. The mission of the Endowment is to help U.S. and U.K. veterans find high-quality employment after military service, and to raise awareness of the value veterans bring to the workplace.This May, the Call of Duty Endowment launched the #CODEUAVChallenge to raise funds and awareness for the Endowment’s mission of high-quality job placements for veterans

Goals & Objectives

The goal of the campaign was to engage players in a fun and impactful way, while raising awareness and funds for the cause. Players were able purchase two all new packs in the game complete in-game challenges to earn in-game rewards all in support of veterans.

Results & Impact

Through in-game pack sales and the in-game challenge, we raised more funds for veterans than any previous Military Appreciation Month, making it our most successful Military Appreciation Month launch in Endowment history helping to fund the placement of 3,333 veterans into high-quality jobs.

the team

Dan Goldenberg
  • Executive Director
  • Call of Duty Endowment
Helene Imperialie
  • Senior Director
  • Call of Duty Endowment
Michael Maggitti
  • Senior Marketing Manager
  • Call of Duty Endowment
Neil Wood
Charlotte Bence
  • Director
  • OS Studios
Azia Calderhead
  • Digital Manager
  • Call of Duty Endowment