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About This Project
Summary
Broad Street Love is a Philadelphia-based nonprofit that provides life-stabilizing services for those experiencing deep poverty and homelessness. They needed a brand refresh that moved away from their faith-based name to an inclusive expression that welcomed guests of all backgrounds. The strategy was to share their unique point of difference – their practice of radical hospitality – and how they go beyond the norm of social services, embracing guests with care and dignity.
Goals & Objectives
The goal of the brand refresh was to create a welcoming, bold and optimistic brand expression that more clearly communicated the organization’s services and impact. It was essential that the new brand was inviting, but also showcased the radical nature of their work to change the status quo.
Results & Impact
The brand refresh resulted in a new creative expression that welcomed guests of all backgrounds, helped volunteers and donors to better understand Broad Street Love’s impact. Together we also created updated web experience, merchandise and on-site signage to create a cohesive brand expression.
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