Agog

About This Project

Summary

Launch+ brand development for a philanthropic startup: Agog believes in the transformative power of XR to change perspectives and build a better world. It brings together social-change agents, thinkers, nonprofits, and builders, supporting projects that create human connection, cultivate empathy, and inspire action toward a more just and sustainable future. Agog also works to ensure that this crucial emerging technology is accessible to all through advocacy, outreach, education, and research.

Goals & Objectives

No one knew who Agog was, and knew even less about the mission. So our brand would have to say a lot and do even more. Creating an accessible, spatial-first brand would be an important demonstration of our belief in XR and its potential to spur positive change for all organizations and objectives.

Results & Impact

Agog has already supported impactful work: - MIT Reality Hack Social XR, with emphasis on indigenous POVs - Impulse youth mental health awareness campaign - XR instruction to Boys & Girls Club of Harlem - Urban park planning in LA via XR - Equipped Forager.earth with XR storytelling capabilities