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The Smoking Gun: Exposing The Gun Industry’s Role In Gun Violence Today

AGP PROJECT
The Smoking Gun: Exposing The Gun Industry’s Role In Gun Violence Today by AGP

credits

Title
  • The Smoking Gun: Exposing The Gun Industry’s Role In Gun Violence Today
Entrant
  • AGP

About This Project

Summary

This site reveals how gun makers and sellers contribute to violence through dangerous innovations and irresponsible marketing. We provided UX, visual design, and website development using WordPress. Inspired by investigative journalism, the brand features degraded visuals and solemn, grainy photos with bold typography. The site organizes diverse content, offers topic-based navigation, and ensures mobile-friendly data tables with a "sticky header" for easy viewing.

Goals & Objectives

The goal of "Exposing the Gun Industry’s Role in Gun Violence Today" was to reveal how gun makers + sellers contribute to violence through dangerous innovations and irresponsible marketing. We aimed to create a compelling and accessible website that informs and engages users on this critical issue.

Results & Impact

The project successfully increased public awareness of the gun industry's role in violence, attracting significant media attention and user engagement. The website’s user-friendly design and compelling content facilitated informed discussions and inspired advocacy for policy change.

the team

Krystee Dryer
  • Director, Technology Support
  • Allegiance Group + Pursuant
Sara Franco
  • Senior Digital Project Manager
  • Allegiance Group + Pursuant
Nikki Schell
  • Senior UX Designer
  • Allegiance Group + Pursuant
Claire Daisey
  • Brand and Senior UI Designer
  • Allegiance Group + Pursuant
Kathi Bahr
  • Vice President, Creative
  • Allegiance Group + Pursuant
Brian Capozzi
  • Senior QA Analyst
  • Allegiance Group + Pursuant
Dawid Golata
  • UI Designer
  • Allegiance Group + Pursuant