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Rare Connections in NMOSD

Alexion, AstraZeneca Rare Disease PROJECT
Rare Connections in NMOSD by Alexion, AstraZeneca Rare Disease

credits

Title
  • Rare Connections in NMOSD
Entrant
  • Alexion, AstraZeneca Rare Disease

About This Project

Summary

Rare Connections in NMOSD brings together three patients – Craig, Alex and Marie – to share their stories through the exchange of personal letters. Their raw letters underscore the debilitating impact of NMOSD and reflect the challenges that people with rare diseases face: misdiagnosis, feeling isolated, and lack of care access. However, in the film, they learn that they are connected by their resilience, determination and need for community.

Goals & Objectives

Rare Connections in NMOSD is a short film designed to drive connection within the global NMOSD community and spark dialogue about health equity in rare disease. The film elevates patient voices to drive education, furthering efforts to reduce time to diagnosis and improve patient outcomes.

Results & Impact

Results underscore film’s impact in raising global visibility of NMOSD 35,500+ views on YouTube 100+ attendees at premiere 5,000+ impressions on micro-influencer posts Screenings at leading neurology medical congresses Positive coverage from trade media Moving feedback from HCPs, advocates, patients

the team

Beth Preston
  • Senior Director, Pipeline and Portfolio Communications
  • Alexion Pharmaceuticals
Julie Block
  • Director, Neurology Global Product Communications
  • Alexion Pharmaceuticals
Tamar Thompson
  • Head, Global Corporate Affairs
  • Alexion Pharmaceuticals
Kaitlyn MacCarrick
  • Director, Patient Advocacy Neurology
  • Alexion Pharmaceuticals
Alicia Pirraglia
  • Agency Support
  • Syneos Health
Rachael Adler
  • Agency Support
  • Syneos Health
Cassie Rudd
  • Agency Support
  • Syneos Health
Alex Elovic
  • Agency Support
  • Syneos Health
Lyndsay Lapidus
  • Agency Support
  • Syneos Health
Alyssa Horton
  • Agency Support
  • Syneos Heath
John Reid
  • Creative Support
  • Syneos Health
Steff Carey
  • Creative Support
  • Syneos Health
Jeff Abelson
  • Creative Support
  • Syneos Health
Nicholas Christoff
  • Creative Support
  • Syneos Health
Tim Finn
  • Creative Support
  • Syneos Health