Allagash Brewing Company’s “We’re Good Together” Campaign

About This Project

Summary

“We’re Good Together” is a campaign to share Allagash Brewing’s commitment to the environment and their community. As people look to purchase brands that actually contribute to the greater good, the messaging rolled out across all Allagash’s marketing materials, beers, and more, declared: “Positive change takes teamwork. That’s why we donate 1% of our revenue and collaborate with local nonprofits. So any time you enjoy our beer, you’re helping to make our community a better place.”

Goals & Objectives

To empower consumers with specific examples, showing that when they buy Allagash, they are actively making a positive impact. The examples: Allagash donates 1% of revenue; Allagash works with nonprofits to preserve clean water; and they brewed with over 1.89 million pounds of local grain last year.

Results & Impact

Allagash was recertified as a BCorp in 2023, improving its score by 20 points (104) from its 2019 certification. Allagash directed over $600,000 to their community in 2023 “We’re Good Together” messaging drove twice the clicks as beer-focused units (.72% CTR for brand vs. .41% CTR for product).