She Who Plays, Good Sports

About This Project

Summary

The ‘She Who Plays’ campaign was created to expand equitable access to sports for girls nationwide. Studies show girls are dropping out of sports at twice the rate of boys by age 14 and many quit due to cost and access. This campaign provides new sports equipment to girls in high-need communities. Supported by donations and partnerships with sporting goods retailers, like Nike and Under Armour, Good Sports ensures equipment reaches the right communities providing equal opportunities for girls.

Goals & Objectives

Knowing 94% of female C-suite executives played youth sports, this campaign aims to build the next generation of female leaders. By addressing the lack of access and basic resources, like sports bras, Good Sports is creating more opportunities for girls to enjoy the long-term benefits of sports.

Results & Impact

Since 2021, ‘She Who Plays’ has significantly impacted girls on and off the field: 40,000 girls enrolled in sports programming 350 new girls' teams created Donated over $2M in sports bras 520 programs decreased fees for girls Projected to donate $10M in girls-specific equipment by the end of 2024