"What Would They Say?" a spoken word poem to urge federal action against menthol tobacco products

About This Project

Summary

In 2009, the Obama administration banned all cigarette flavors except menthol, which was excluded due to industry pressure despite its role in facilitating addiction. For 15 years, public health advocates have fought to eliminate menthol, highlighting its disproportionate impact, especially among Black, brown and LGBTQ+ communities. “What Would They Say?” showcases this prolonged effort and underscores the urgent need to finally remove menthol to protect public health.

Goals & Objectives

“What Would They Say” advocates for the Biden administration to remove menthol tobacco products from the marketplace, emphasizing that menthol was excluded from the 2009 flavor ban passed by then President Obama.

Results & Impact

“What Would They Say” has highlighted how menthol tobacco products impact health and used the power of spoken word poetry to urge the Biden administration for decisive action, mobilize public support and emphasize the need for immediate policy changes.