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About This Project
Summary
The Puppy Roll is an interactive online event to raise funds & awareness for Petco Love, a 501c3 devoted to saving animal lives & helping reunite lost pets with their families. Creator/executive producer Anjali Bhimani created an interactive adventure where the cast played Dungeons & Dragons as their dogs. Donors voted to affect the live game & receive rewards. The improvised interactive stream incorporated adoptable pets as characters & Petco Love Lost image recognition platform for lost pets.
Goals & Objectives
The three main goals were to raise funds for Petco Love (with an original goal of $10,000), increase awareness of how people can support animal rescue and adoption efforts, and increase awareness of the Petco Love Lost image recognition software and platform.
Results & Impact
As of 9/20 the event has raised almost $40,000 for Petco Love, had 33k views and one of the adoptable pets featured on the stream has been adopted specifically from her now owners watching the stream. We are publishing the adventure online for more awareness and we are planning a second event!
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