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About This Project
Summary
Fusing groundbreaking science, Indigenous knowledge, and innovative solutions – our 30+ stories showed that what happens in the remote corners of our planet can have profound consequences for us all. Against a backdrop of growing urgency, we took audiences on a unique journey across the planet – from the depths of the oceans to the hearts of our cities – to spotlight the issues and present a vision for a world where catastrophic climate breakdown is averted, and human health allowed to flourish.
Goals & Objectives
Spotlight Endangered Ecosystems via BBC Earth and 40+ partners Connect to Human Health with 11 films on climate change and health Showcase Meaningful Solutions by partnering with Earthrise to reach under 35s Empower Global Change with ‘manifesto’ film screening at inaugural ‘Health Day’ at COP28
Results & Impact
The campaign consistently exceeded KPIs and the association with Wellcome added credibility and expertise. Our films were viewed by 20m people, with 1.6m quality views, 1.3m quality engagements and 70% of viewers aged under 35. The human health stories drove high engagement and view times.
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