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About This Project
Summary
In a category dominated by unhealthy convenience, Just Salad is home to the world’s largest restaurant reusable bowl program and was the first U.S. quick-serve chain to carbon label its menu. And yet, for all its incredible standards – not to mention a delicious menu – Just Salad was not being seen as the category leaders they are. BBMG repositioned Just Salad as making better, more sustainable choices easier, so you can give in to hunger without giving up on what really matters.
Goals & Objectives
Create a bold new brand identity, story, and website to make Just Salad the go-to choice for everyday health enthusiasts for whom taste is as important as doing right by the planet, and reclaim quick-serve, plant-forward category leadership.
Results & Impact
The relaunch campaign saw a 3x return on investment with traffic to retail locations up and maintaining. Sales increased +57% in 2023 reaching $120 million, and their 100th location is set to open in 2024. The reusable bowl program avoids nearly 25,000 lbs of single-use packaging waste per year.
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