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About This Project
Summary
BE HEARD is an award-winning, social media campaign series designed to bring attention to important issues facing Black communities. This year’s campaign, BE HEARD: #ShopLikeNana, highlights the environmental benefits of upcycling used and vintage clothing. Giving used apparel new life is not only economical, it's more sustainable, lightening fashion’s burden on our planet. We've deployed a variety of videos on the topic across multiple social media platforms with the help of three influencers.
Goals & Objectives
Timed to coincide with the buzz around Fashion Week in NYC, BE HEARD: #ShopLikeNana launched on Sept. 2, 2024. The goal is to raise public awareness about fast fashion's environmental impacts and to promote more sustainable alternatives. The campaign's main platforms are TikTok and Instagram.
Results & Impact
These results are from the first 12 days of the campaign: BPM TikTok: 28K post views, 51 comments & 136 shares ; BPM IG: 14,759 accounts reached, 17.5% from followers, 82.5% from non followers. Two BPM Influencer stats: TikTok: 34.2K views; IG: 125.3k views w/ 157 comments & 155 shares.
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