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Magic Tale

Boldium PROJECT
Magic Tale by Boldium

credits

Title
  • Magic Tale
Entrant
  • Boldium

About This Project

Summary

At our innovation agency, Boldium, we believe well-designed AI tools can significantly narrow the literacy gap. That’s why we developed MagicTale, a free, interactive storytelling app in support of this mission. MagicTale employs two key techniques to enhance literacy. First, it fosters a deeper connection with reading by generating personalized stories that resonate with kids’ lives. Second, it sparks deeper engagement with reading by involving kids in the co-creation of the stories themselves.

Goals & Objectives

One key to literacy is having books at the right level that spark interest. Our goal is to narrow the literacy gap by making it easy to create such books. By offering this app for free, we aim to help kids with lower literacy skills develop both the skills and love for reading.

Results & Impact

While we've only recently launched MagicTale, so far the surveys we have conducted have been overwhelmingly positive. Caretakers and teachers report that MagicTale is a highly innovative tool that can significantly help improve literacy skills.

the team

Suzanne Popkin
  • CEO
  • Boldium / MagicTale
Kimberly Mattingly
  • Senior Producer
  • Boldium / MagicTale
Eliza Hunt
  • Producer
  • Boldium / MagicTale
William Lark
  • Senior Creative Technologist
  • Boldium / MagicTale
Eric Mikkelsen
  • UX Engineer
  • Boldium / MagicTale
Matt Orminski
  • Head of Strategy & UX
  • Boldium / MagicTale
Malgorzata Studzinska
  • Lead Designer
  • Boldium/ Magic Tale
Ariel Ratajczak
  • Lead Designer
  • Boldium/ Magic Tale