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About This Project
Summary
The goal of the campaign was to build awareness about the need for Supreme Court term limits. The approach centered on highly trafficked out-of-home opportunities. We based our targeting on when the House and Senate were in session concurrently, highly trafficked areas in the DC area.
Goals & Objectives
The goal was to build awareness about the need for Supreme Court term limits.
Results & Impact
Digital Billboard Campaign – 10 billboards, 10/2/2023 - 10/29/2023 Digital spectaculars ran 10/9 - 10/30 garnering 752,601 impressions. Bus shelter ads ran for 2 weeks at Union Station and Metro Center, ?garnering 3,230, 931 impressions
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