An Inclusive New Website for Easterseals, Its Affiliates, & Its Audiences

About This Project

Summary

Easterseals provides essential services for millions of children and adults with disabilities and their families. Yet their legacy PaaS was hard to navigate and costly to maintain. We transformed the experience with research, a user-centered strategy, accessibility testing, & training for 80+ affiliate staff. This process ensured we heard all voices; captured all requirements; grounded decisions in data; and built a platform that models, celebrates, and supports digital & community inclusivity.

Goals & Objectives

Goals: Help Easterseals serve more children and adults, & educate the public on the profound difference they make supporting access for all. Redesign objectives: A UX to center community voices An IA to increase connection to services A content strategy to promote public awareness & engagement

Results & Impact

A year later, we’re building access to inclusive employment, health, & education spaces for all: Site accessibility score: 92.8, 10.6 points above the nonprofit industry average Easterseals search engine traffic: 405% increase Get Support section: 192% increase in page views, 84% increase in visits