tarkiner launch

About This Project

Summary

Circular Head Aboriginal Corporation (CHAC) is a cultural community service powerhouse. Across the region, they run over 40 programs that include culture, health, wellbeing, children and families, aged care and disability, justice and safety. Now, they also run “tarkiner” — an overarching brand that houses three distinct businesses — tarkiner indoor plant food, tarkiner tourism and the tarkiner centre of excellence, which are designed to empower First Nations people with new pathways to succeed.

Goals & Objectives

• Launch the Branded House and create awareness • Design branding for the first tarkiner product, tarkiner indoor plant food, with the support of two of Australia’s largest brands, Seasol and Bunnings • Create a brand to empower the First Nations people of the tarkine

Results & Impact

The launch of tarkiner has only been recent (May 2024), but already the impact on the local tarkine community has been huge. The tarkiner brand and businesses have built pride in the local First Nations community and culture, and empowered First Nations people with new pathways to succeed.