The Realization and Mpox is Now

About This Project

Summary

The first video, The Realization, showcases Dashaun Wesley’s incredible dance moves while sharing the importance of the second dose of the mpox vaccine. The second video, MPOX is NOW, featured Dashaun answering questions and sharing critical information about how to protect yourself from the threat of mpox.?The videos included thoughtfully crafted captions that reflected the authentic language of the LGBTQIA community, ensuring the message was relatable and resonated with the intended audience.

Goals & Objectives

The CDC Foundation collaborated with Dashaun Wesley and six LGBTQIA community members to create two engaging content pieces aimed at raising awareness about the mpox vaccine and encouraging the use of the CDC's vaccine locator tool.

Results & Impact

The campaign earned over 100K views in the first 36 hours. Overall campaign reach: 3.4 M; 97% positive/neutral comments; Community Reposter Estimated Story Views: 578,000; CDC Foundation Views: 80,418. The campaign was mentioned/linked in national media outlets including the New York Times.