Elevating The Promise Short Films: Nike & Cleveland PAL

About This Project

Summary

The strategy was to create short films that communicate PAL's mission and vision with the purpose of increasing awareness, participation, and donations.

Goals & Objectives

The objective of the "Elevating The Promise" films was to create awareness of the amazing outreach Cleveland PAL is achieving to support the youth in their community through sport.

Results & Impact

The short films had an enormous impact, generating twenty times the cost of operating the Basketball Summer League. Additionally, they attracted a new strategic partner, the Cleveland Cavaliers.