National Organization for Women: Bring Another Chair

About This Project

Summary

A six-minute conceptual film for NOW's 60th Anniversary. “Bring Another Chair,” inspired by Shirley Chisholm's "bring a folding chair" quote, is a celebratory historical retrospective and a powerful call to action. Women carrying chairs symbolize past victories and momentum toward future fights for women’s rights. Members participated through storytelling, and the film's culmination featured their submitted chair photos, connecting emotionally while delivering the core mission message.

Goals & Objectives

Create a modern, forward-looking film to honor NOW's 60-year legacy while mobilizing members around future fights. Inspire agency and emotional connection with the theme to drive engagement, raise awareness of NOW's current priorities, and extend reach beyond the organization's traditional channels.

Results & Impact

Premiered at NOW’s 60th Anniversary Convention in DC and across social platforms. Production engaged 500,000+ members and 550+ chapters in call for chair photos. Opened new engagement; opening all screenings at the Reproductive Rights Film Festival and featured in NOW’s National Road Show thru 2027.