Feed Good

About This Project

Summary

The 2024 City Harvest donations and awareness spot, "Feeding New York Together," targets design-conscious New Yorkers, highlighting City Harvest's mission to help thousands of residents fight hunger. Created with Sam Kantrow from Makable and Sara Eolin from Tiny Giant, the spot uses animation and sleek design to inspire donations. Emphasizing community impact and collective action, the film will run for several years, driving long-term support for City Harvest’s efforts.

Goals & Objectives

The goals of the 2024 City Harvest spot were to raise awareness and drive donations to combat hunger in New York City. It aimed to inspire local New Yorkers by showcasing City Harvest’s impact and emphasizing collective action, with a design-driven approach to engage a socially-conscious audience.

Results & Impact

The 2024 City Harvest spot generated increased awareness and donations, helping support thousands of New Yorkers in need. The campaign fostered a strong sense of community involvement and collective impact, creating long-term engagement with the organization’s mission to fight hunger in NYC