Colossal

About This Project

Summary

Baby of the Year generated an $18,570,018.33 grant for Baby2Baby in 2025, bringing total support to more than $45 million in two years. Colossal transformed a joyful nationwide competition into a scalable fundraising campaign, assuming 100% of the upfront financial and operational risk—from technology and compliance to marketing, prizes and support—so Baby2Baby could remain focused on its mission. Donations were administered and granted by DTCare. This model fuels future charitable partnerships.

Goals & Objectives

Generate significant funding and awareness for Baby2Baby without requiring the nonprofit to assume financial or operational risk. The campaign used free entry, daily voting, optional votes by donation, and shareable family stories to mobilize communities and create a sustainable fundraising model.

Results & Impact

The 2025 campaign generated an $18,570,018.33 grant for Baby2Baby, bringing total support to more than $45 million. Co-CEOs Kelly Sawyer Patricof and Norah Weinstein said the gift will “allow us to deliver critical items (diapers) to children and families across the country for many years to come.”