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The LEGO Group & RND in School Community Builders Challenge

Comic Relief US PROJECT
The LEGO Group & RND in School Community Builders Challenge by Comic Relief US

credits

Title
  • The LEGO Group & RND in School Community Builders Challenge
Entrant
  • Comic Relief US

About This Project

Summary

Red Nose Day in School, a program of Comic Relief US, in partnership with the LEGO Group’s Social Responsibility team, invited kids to join the Community Builders Challenge. Using the LEGO Group’s proven Build the Change methodology, kids used LEGO® bricks & art supplies to leverage the power of learning through play to build inclusive communities empowering them to imagine a brighter future. The catch? Every build had to find a spot for the Red Nose representing positivity & inclusion for all.

Goals & Objectives

Inspire & empower kids to play & connect to create solutions for real world challenges & imagine a brighter future for all using LEGO bricks & other creative materials Mobilize our Red Nose Day in School educator network, giving teachers fun & engaging tools that foster empathy & encourage kindness

Results & Impact

Reached over 114,000 kids in school, surpassing our goal by 14% Distributed 207 LEGO replay kits to Title I and Charter schools nationally Received over 528,000 visits to partnership microsite, resulting in 3,546 downloads and 27 challenge submissions

the team

Mary Catherine Burdine-Hurrion
  • Director, Partnership Development
  • Comic Relief US
Jaime Costello Lash
  • Director, Brand Marketing and Campaigns
  • Comic Relief US
Anna Lai
  • Manager, Marketing & Campaign Partnerships
  • Comic Relief US
Marisa Xhafa
  • Manager, Development
  • Comic Relief US
David Pallash
  • Learning through Play Director, Social Responsibility
  • The LEGO Group
Ben Courtney
  • Senior Program and Creative Content Manager, Social Responsibility
  • The LEGO Group
Jessica Bull
  • Campaign Manager, Social Responsibility
  • The LEGO Group