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About This Project
Summary
"Utilizing Cinema 4D to ensure architectural accuracy, the team developed visuals of haunted properties, and leveraged Midjourney AI, Topaz AI, and Runway Machine Learning to create aliens, ghosts and other eerie figures, frightening worlds, and nightmarish phenomena across Kentucky. Adding hand-drawn typography, Photoshop for retouching and compositing of the C4D models and AI visuals set the tone for the spooky tourism initiative, which featured some of the most talked-about AI art in tourism.
Goals & Objectives
OBJECTIVE 1: Rural Community Growth Grow Kentucky’s economy through travel OBJECTIVE 2: Entertaining Destinations Position Kentucky’s paranormal destinations as drivable and cost-effective OBJECTIVE 3: Capture Creepy Audience Drive overnights in this unique audience"
Results & Impact
KAD generated $1,120,310.35 earned-media value, including features from Yahoo! News, Daily Mail, ADWEEK, and many others. The unique approach to tourism visuals has provided an economic boost to rural parts of Kentucky, with AI visuals that showcase the state’s history in new and unexpected ways.
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