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About This Project
Summary
In the United States, we currently waste 3x what is needed to feed everyone experiencing food insecurity. Fruits and vegetables make up 35% of all surplus food, and we're throwing away over 30 million tons per year in the US (ReFED). It’s an enormous problem that desperately needs a solution. Flashfood is a platform that addresses this very issue by intercepting and redistributing meat and produce before it spoils and ends up in a landfill.
Goals & Objectives
Eliminate food insecurity by educating consumers, creating awareness, and enlisting retailers. If all 115 eligible retailers in the US launched Flashfood, reduced their shrink, and diverted it to people experiencing food insecurity, we could lift 8 million people out of food insecurity per year.
Results & Impact
The Flashfood platform and campaign contributed to a whopping 37M+ pounds of food being diverted from landfills, 93 million dollars saved for Flashfood shoppers facing food insecurity, and 13 million dollars saved on high-quality, fresh produce.
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