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About This Project
Summary
PolicyLink’s Spatial Futures Initiative aims to address systemic inequities in land use and housing policies that disproportionately affect Black and brown communities. Through a multi-tiered collaboration with housing justice leaders across local, state, and national platforms, the initiative will examine existing policies that perpetuate racial disparities and fuel community displacement. Creative Repute was given the opportunity to develop branding that represented SFI's innovative spirit.
Goals & Objectives
Creative Repute engaged in a thorough exploration of the client’s vision through a series of targeted discovery questions, where we learned that incorporation of Afrofuturism in the designs was preferred. This project showcases the effectiveness of combining strategic planning with expertise.
Results & Impact
The project with Spatial Futures Initiative resulted in a strong brand identity that showcases a commitment to spatial policy and equity. Our collaborative efforts led to the creation of a detailed creative brief, a comprehensive style guide, and a unique logo.
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