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Background Check / Way to Win

Cut+Run
Background Check / Way to Win by Cut+Run

credits

Title
  • Background Check / Way to Win
Entrant
  • Cut+Run

About This Project

Summary

This content was made to expand the electorate and engage under-represented voters in the Midterm cycle, and raise awareness about issues including, in this case, reproductive rights and access to birth control. In the spot, a man enters a convenience store to buy condoms only to be subjected to a battery of questions about his relationships and background, only to have his ability to access the condoms rejected.

Goals & Objectives

Way to Win Action Fund promotes social welfare by supporting diverse organizations and their authentic leaders, to build long-term power for impacted communities.

Results & Impact

The ad was launched online and on X, with the message: Think your sex life is nobody’s business? MAGA Republicans want to make it theirs. Vote for leaders who will protect our reproductive freedoms this year. #ProtectProtection. The message reverberated with shaken users reacting to its content.

the team

Jay Nelson
  • Editor
  • Cut+Run
Amburr Farls
  • Managing Patner
  • Cut+Run
Brady Fiero
  • Head of Production
  • Cut+Run
Ivy Hunter
  • Jr. Producer
  • Cut+Run
Thomas De la Rosa
  • Assistant Editor
  • Cut+Run
Alicia Cargile
  • Executive Producer
  • Jogger Studios
Diana Cheng
  • Head of Production
  • Jogger Studios
Cameron Leventeen
  • Producer
  • Jogger Studios
Adolfo Martinelli
  • Colorist
  • Jogger Studios
Lisa Lee
  • Executive Producer
  • Gutsy Media
Julie Hermelin
  • Managing Partner
  • Gutsy Media
Lara Everly
  • Director
  • Gutsy Media
Chloe Weaver
  • DP
  • Gutsy Media
Susie Boyajan
  • Executive Producer
  • Lime Studios
Collin Thomas
  • Audio Engineer
  • Lime Studios
Liz Jaff
  • Founder
  • Leopard Strategies
Jenifer Fernandez Ancona
  • Chief Strategy Officer
  • Way To Win
Anat Shenker-Osorio
  • Principal
  • ASO Communications