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The Code / Dove

Cut+Run
The Code / Dove by Cut+Run

credits

Title
  • The Code / Dove
Entrant
  • Cut+Run

About This Project

Summary

90% of content is predicted to be AI-generated by 2025, perpetuating artificial and unrealistic beauty standards. Studies reveal that 1 in 3 women feel pressure to alter their appearance because of digitally manipulated imagery, exacerbating the pressure on real beauty. Highlighting authenticity, all images featured in the Dove campaign film are genuine outcomes from an AI tool, accentuating the campaign's honesty and impact.

Goals & Objectives

The powerful campaign confronts the influence of AI on beauty while upholding Dove's legacy of inclusivity. Crafted by a diverse team of female Latinx, LGBTQIAP+, and BIPOC creatives, the campaign’s development and execution also embodies a vibrant celebration of diversity and inclusivity.

Results & Impact

With this campaign, Dove released a playbook aimed at shaping digital standards of representation. Recognizing AI's role in shaping perceptions of beauty, Dove is redefining beauty standards for the future by offering practical guidance and inclusive terminology.

the team

Amy Rosenberg
  • Editor
  • Cut+Run
Amburr Farls
  • Managing Partner
  • Cut+Run
Brady Fiero
  • Head of Production
  • Cut+Run
Ellie Ware
  • Post Producer
  • Cut+Run
Thomas De la Rossa
  • Assistant Editor
  • Cut+Run
Felipe Simi
  • Creative Director
  • SOKO
Carol Pessini
  • Executive Producer
  • Saigon BR
Juliana Curi
  • Director
  • Saigon BR
Barbara Alvarez
  • Cinematographer
  • Saigon BR
Marcelo Altschuler
  • Executive Producer,
  • Saigon BR
Poliana Feulo
  • Set Designer
  • Saigon BR
Maluhy Camila
  • Research & Creative Collaboration
  • Saigon BR
Victoria Scaff
  • Head of Sales & Strategy
  • Saigon B
Patricia Aguiar
  • Account Management
  • Saigon BR
Bruna Chamlian
  • Account Management
  • Saigon BR
Katiucia Soares
  • Production Coordinator
  • Saigon BR
Camy Eiro
  • Research & Creative Collaboration
  • Saigon BR
Malu Leopassi
  • Additional Editor
  • Saigon BR
Regina Mimi
  • Post Production
  • Saigon BR
Matthew Loranger
  • Sr. Executive Producer
  • The Mill
Christian Nielsen
  • Creative Director
  • The Mill
Jeffrey Dates
  • Creative Director
  • The Mill
Dara Ó Cairbre
  • Producer
  • The Mill
Nicole Melius Schnell
  • Producer
  • The Mill
Chloe Gauthier
  • Producer
  • The Mill
Ryan Wehner
  • Compositor
  • The Mill
Daniel Miller
  • Compositor
  • The Mill
Piotr Bednarczyk
  • Compositor
  • The Mill
Katerina Arroyo
  • Compositor
  • The Mill
Cirilo Bonazzi
  • Executive Producer,
  • Nash VFX
Edu Luke
  • Audio Engineer
  • Hefty
Tuco Barini
  • Audio Engineer
  • Hefty
Celso Moretti
  • Audio Engineer
  • Hefty
Renan Marques
  • Audio Engineer
  • Hefty
Virgini Fares
  • Agency Producer
  • SOKO