About This Project
Summary
Nightscape magazine is DarkSky International’s flagship quarterly publication, created to inspire action against one of the world’s fastest-growing environmental challenges: light pollution, increasing by nearly 10% each year. Through visual storytelling, astrophotography, conservation journalism, and compelling features, the magazine transforms complex science into powerful human stories that deepen public understanding, inspire advocacy, and grow lasting support for DarkSky’s mission.
Goals & Objectives
To strengthen supporter engagement and grow DarkSky’s membership and fundraising by using compelling storytelling to connect people with our mission, while expanding awareness through strategic distribution to partners and destinations worldwide.
Results & Impact
Nightscape is a cornerstone of DarkSky’s outreach and fundraising strategy. Highlighting community stories and pairing them with fundraising appeals, it helped grow annual fundraising from $262K to $1M, while raising global awareness of light pollution and community solutions to problem lighting.
