See Me, Not My Cancer

About This Project

Summary

“See Me, Not My Cancer” is a human-first awareness campaign created with Cancer Support Community to challenge how society perceives people with cancer. Instead of defining individuals by diagnosis, the campaign reframes identity through storytelling and visual narratives that highlight humanity beyond illness, shifting the conversation from disease to personhood.

Goals & Objectives

To shift public perception by moving beyond disease-centered narratives and reminding audiences that people with cancer are not defined by diagnosis, they are individuals with humor, style, relationships, and full lives, who deserve to be seen and treated as who they truly are.

Results & Impact

The campaign drove strong engagement and emotional response, increasing awareness around identity in cancer narratives. It won a Gold MUSE Award and was featured in leading industry publications, leading additional Cancer Support Community branches to adopt the campaign in their daily communications