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About This Project
Summary
SPARKS, an industry-first web-series, follows a group of young bankers navigating work & their personal lives. Inspired by true client stories, it depicts how these bankers challenge the status quo and go above & beyond to solve client challenges. Harnessing a content strategy to Entertain & Educate, coupled with a media strategy of driving Awareness with Optimised Targeting, we seek to create strong emotional connections that sustains our audience's interest.
Goals & Objectives
SPARKS series aims to showcase DBS as a: • leading sustainability champion & digital leader • different kind of bank, purpose-driven • future-ready, progressive employer Our award entry of S3 Ep 3,4,5 focuses on raising awareness & galvanising action around society’s key sustainability challenges
Results & Impact
Since inception, SPARKS has amassed >1 billion video views and >60 million engagements regionally. Specifically, our award entry S3 Ep 3,4,5 achieved: • >147 million video views • >9 million completed views • 30% influenced business enquiries (vs 9.5% in Season 2)
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