Bol: The Store of Christmas makers

About This Project

Summary

Christmas is widely celebrated as a feast of abundance, yet recent data shows one in five people in the Netherlands and Belgium feel overwhelmed by the excess of lights, Christmas songs, crowded shopping streets, and social pressure. In response, Dutch online store Bol launched a campaign highlighting diverse holiday experiences, sparking a nationwide conversation with its message: Make Christmas what you want it to be.

Goals & Objectives

The campaign was launched to highlight neurodiversity and diverse Christmas celebrations. By researching holiday experiences in the Netherlands and Belgium, Bol found many people face overstimulation. The campaign encourages everyone to celebrate Christmas in their own way.

Results & Impact

76% Ad recall in the Netherlands. The idea, execution and media approach made our campaign reach 95% if the 18+ in the Netherlands. Bol is the #1 most trusted Christmas gift store in the Netherlands.