Preserving Free Speech

About This Project

Summary

In a series of arresting ads that strike at the essence of preserving and protecting the right to freedom of speech, the non-profit and non-partisan Foundation for Individual Rights in Education, FIRE, launched its first national ad campaign aimed at appealing to Americans across the full political spectrum. Breaking in the New York Times Magazine, the initial ad invokes Martin Luther King Jr.’s “I Have a Dream” speech to depict what would be lost if the right to free speech is silenced. The ad

Goals & Objectives

With the rise of cancel culture, FIRE, The Foundation for Individual Rights in Education, developed a national free speech campaign to defend the first amendment right. In early stage audience research, we found that cancel culture seems to be the root of people's fears to speak their minds freely.

Results & Impact

The campaign exceeded all digital performance benchmarks and target costs, accounting for over 138 million impressions, 293 thousand clicks, and close to 7 thousand signups. With this reinvestment in print and digital, FIRE is committed to sparking a positive cultural shift in America’s attitude tow